The lingerie industry is experiencing a Renaissance. A new dawn that prioritizes agency over male gaze. Comfort, not silhouette. The glittering little distractions, the wires, the charm that was pushed up, no matter how unlikely, were gone; The body in pain was transformed into something unrecognizable. Hourglass, yes. A living, breathing body with curves and bumps and cracks. No. As the world debates the demise of the Victoria’s Secret Fashion Show and why we celebrate the body the way we celebrate it, the new lingerie concept is empowered and instead celebrates women in whatever form they take.
Agent Provocateur
Iconic British brand Agent Provocateur is renowned for its impeccable craftsmanship, design expertise and playful approach to lingerie. Empowering to wear, the beautiful collections include everything from elegant sets to striking boudoir pieces. The ranges combine the finest fabrics, captivating color palettes and flattering fits.
ANAONO
What makes Anaono stand out from all other brands is that it has a collection of bras that serve different breast shapes, surgery outcomes, and more. So, whatever situation you’re in—whether you just experienced a procedure or you’re in search of a lightweight bra—Anaono is your place.
INTIMISSIMI
Founded in 1996, this Italian brand has been making waves stateside because of its affordable prices and classic styles, like this silk one here. In addition to its matching sets, it also offers slips, camisoles, and bodysuits, so if you like donning sleepwear both in and out of bed, take note.
Hopeless Lingerie
Despair Lingerie was not inspired by a teenage girl in distress. Instead, it’s the more interesting character. Anti – heroine. The villain. The beauty; Strong, decisive, and — as it does in the arc of the film noir genre — punished for it. Sisters Gabrielle and Dominic Adamidis from Melbourne, Australia, came up with the lingerie. Dark, brooding and modern, it’s designed for “bad women” who wear lingerie just to have fun.
Love Stories
For smaller chest sizes, Love Stories makes some of the most elegant and unique bralettes and panties I personally have ever laid my eyes on. The array of delicate satin and lace-trimmed pieces feature a mix of pastel colors and interesting patterns, resulting in a dreamy, one-of-a-kind piece she won’t forget.
Le Petit Trou
Every Le Petit Trou brief, be it polka-dotted in lace or ruffled in cotton, features a signature keyhole cut-out; as it should, considering ‘Le Petit Trou’ translates, literally, to this very cut of lingerie. Founded by Zuzanna Kuczyńska in Poland, Le Petit Trou — rife with sweet little bows and heart-shaped flocked tulle — is beautifully feminine; unapologetically so. You’d be remiss to expect details like push-up padding, for this Polish brand is all about comfort. Quietly sensual lingerie you actually want to wear everyday.
Posted on May 18, 2023